ARP Instruments
Got my start as a player — owned ARP 2600 serial number 69, the first one sold in Washington, D.C. — before moving into sales and eventually National Sales Manager.
About me
Where I've spent my time
My career in keyboard technology and pro audio started as a player — I owned ARP 2600 serial number 69, the first one sold in Washington, D.C. That turned into a sales rep role at ARP Instruments, then National Sales Manager. From there I moved through Korg and Sequential Circuits as a Sales Rep before landing at Ensoniq as VP Sales, employee #9. Fifteen years later in 1998, as VP Sales and Marketing, the company went through a major acquisition — a formative lesson in building through change. After Ensoniq came Line 6, then co-founding two VC-funded companies, Aviom and Pivitec, and later moving to Luxembourg and leading global sales as VP at The MUSIC Group, which was great. Altogether I've done business in and traveled to 47 countries. That's a long way of saying I've spent decades figuring out how to build something real and get it in front of the people who need it.
In 2025 I discovered what AI could actually do, and it changed how I think about my next chapter. Decades of building and managing companies gave me a sharp eye for workflow and process problems — and I've found AI to be a genuinely powerful tool for solving them, when it's implemented properly.
Outside of work, I compose original music and use AI audio tools like Suno to keep building on the creative side. I also still love cooking — especially desserts. Recipe available upon request (email link below).
Career
The path here
Korg
Kept building a career in keyboard technology sales.
Sequential Circuits
Continued growing in the pro audio and keyboard technology world.
Ensoniq
Joined as employee #9 in the early days; the company was acquired 15 years later, in 1998 — a lesson in building through change over the long haul.
Line 6
Moved into guitar and modeling technology after Ensoniq.
Aviom
Co-founded this VC-funded company building personal monitoring systems for musicians and audio professionals.
Pivitec
Co-founded a second VC-funded pro audio company, applying the lessons from the first.
The MUSIC Group
Led global sales as VP, taking products to markets worldwide — a role that included relocating to Luxembourg.
What I'm building now
PRISM AI Consultants
A lot of it comes down to sitting one-on-one with someone, understanding where their day actually goes, and helping them get real time back — not just installing software and walking away.
These days I build custom AI systems for small and mid-sized businesses — 10 to 50 people — focused on giving their teams back the hours lost to repetitive, manual work. Most of that work starts through BNI Bethlehem 1, where I hold a PRISM Certified AI Consultant credential and serve as the chapter's AI Consultant for Advertising & Marketing.
PRISM is one part of what I do — not the whole story — but it's where a lot of my energy is going right now.
Visit PRISM AI ConsultantsWhere I'm headed
- Growing the client base built through BNI referrals
- Finding clients beyond BNI through direct outreach
- Keeping one foot in the creative work — music and AI audio
Time savings
Time savings questionnaire
Check what's eating time on your team every week, add the hours and the hourly cost, and see what that adds up to over a year.
The creative side
My Music and AI Audio
I write original music and experiment with AI audio tools like Suno — a habit from decades of music performance and touring that never really went away.
Brass City Bread
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Dance Etude V2 (Suno Enhanced)
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Quarter to Nine
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Still Rock and Roll
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Sawdust Thunder
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Velvet Afterglow
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Claude Busy Rap-ing
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Built to Rise
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Get in touch
Let's talk
Reach out
Or email dan@prismaiconsultants.com, connect on LinkedIn, or book time directly.